Perceived worth vs. Real value

Learning the difference may be worth your time.

The determination of the value of your business, in part, is based on an analysis of a number of factors. Factors such as tangible assets are usually measurable and quantifiable. They typically include machinery, equipment, inventory and buildings. Many times, the assessment of these items is quite easily handled by a form of valuation.

What about those items which comprise the intrinsic differences between your business and all others? Important intangibles such as profitability, cash flow and management capability are important components that help to accurately reflect the real value of a business enterprise and make it unique. These intangibles are what define the competitive market and productive environment for your company.

The intangibles of a business include the assets of the people in the business, the product, and the income stream. We recognize that these components in addition to historical financial statements begin to comprise the total picture of your business.

For additional information please contact Sherwin Brook or Sheldon Weiner.